Toyota

Toyota's journey from post-war Japan to global automotive dominance is a study in pragmatic engineering and relentless improvement. Initially focused on producing reliable trucks, the company, founded by Kiichiro Toyoda, quickly diversified into passenger cars. The 1960s saw the introduction of models like the Corona and Corolla, establishing Toyota's reputation for durability and fuel efficiency.

While not always known for groundbreaking design or thrilling performance, Toyota consistently prioritized build quality and value. This focus, coupled with a lean manufacturing system, allowed them to compete effectively. The 1980s and beyond saw expansion into luxury with Lexus and a continued emphasis on hybrid technology, solidifying Toyota's position as a major player, though often criticized for a lack of stylistic flair.