Studebaker

Studebaker, a name synonymous with both innovation and eventual decline, holds a unique place in automotive history. Initially a wagon maker, the company transitioned to automobiles in the early 20th century, producing sturdy and reliable vehicles. Studebaker's early models, like the Big Six, established a reputation for quality.

The interwar years saw stylish designs and engineering advancements, including the introduction of the Champion and Commander models. However, financial struggles and management missteps plagued the company. Despite iconic designs like the Raymond Loewy-penned Avanti, Studebaker struggled to compete with the Big Three. The merger with Packard proved unsuccessful, and the final Studebaker rolled off the assembly line in 1966, leaving behind a legacy of distinctive cars and a cautionary tale of automotive survival.