Standard Motor Company

The Standard Motor Company, a British marque, enjoyed a fluctuating presence in the automotive landscape. Founded in 1903, Standard initially produced reliable, if unremarkable, vehicles. They gained prominence in the interwar years with models like the Flying Standard, showcasing a commitment to affordability.

Post-World War II, Standard acquired Triumph, a move that ultimately overshadowed its own identity. While the company developed innovative designs like the Vanguard, its image struggled against the more sporting Triumph brand. Standard's production eventually dwindled, with the last Standard-badged car rolling off the line in 1963. Though a significant player for a time, Standard's legacy is one of solid engineering, ultimately overshadowed by the more glamorous brands it briefly shared the stage with.