Morgan
Morgan, a name synonymous with British eccentricity, has captivated enthusiasts for over a century. Founded in 1910, the company's enduring appeal lies in its steadfast commitment to tradition. From its inception, Morgan embraced a unique approach, utilizing ash wood frames and a focus on lightweight construction.
Early models, like the three-wheeler, established the brand's quirky character. While evolving over the decades, the core principles remained: driver engagement and a raw, unfiltered driving experience. Though modern iterations incorporate updated engines and technology, the silhouette and spirit of the original Morgans persist. This dedication to heritage, while charming, also means the brand has often lagged behind in terms of refinement and modern features. Morgan remains a niche brand, appealing to those who value character over cutting-edge performance.