Lincoln

Lincoln, a marque synonymous with American luxury, boasts a rich, albeit sometimes uneven, history. Founded in 1917 by Henry Leland, formerly of Cadillac, the brand initially aimed for automotive excellence. Acquired by Ford in 1922, Lincoln flourished in the pre-war era, producing iconic models like the Zephyr and Continental, establishing a reputation for elegant design and powerful engines.

Post-war, Lincoln navigated changing tastes, experiencing periods of both innovation and stylistic excess. The 1960s saw the enduring success of the Continental, while later decades witnessed a struggle to maintain relevance against European and Japanese competitors. Today, Lincoln attempts a resurgence, focusing on refined interiors and a more contemporary design language, hoping to recapture the prestige of its golden age.