Jeep

Jeep, a name synonymous with ruggedness, boasts a lineage forged in the crucible of World War II. Born from a military need for a versatile, go-anywhere vehicle, the original Willys MB established the brand's core identity: utilitarian design and unparalleled off-road capability. Post-war, Jeep transitioned to civilian life, adapting its formula with models like the CJ series, solidifying its reputation among outdoor enthusiasts.

While ownership has shifted hands over the decades, the Jeep spirit perseveres. From the Wagoneer's introduction of luxury to the Wrangler's continued dedication to its roots, the brand has navigated market demands. However, this evolution has sometimes led to compromises, with some modern models prioritizing comfort over the raw, elemental experience that defined the original Jeeps.