Imperial

Imperial, Chrysler's luxury marque, carved a distinct niche in the American automotive landscape. Born in 1926, it initially served as Chrysler's top-tier offering, evolving into a separate brand in 1955. Imperial's identity was defined by its bold styling, often featuring dramatic fins and chrome, and a commitment to advanced engineering.

The brand's focus on luxury was evident in its opulent interiors and powerful engines. While it never achieved the sales volume of Cadillac or Lincoln, Imperial consistently offered a compelling alternative, appealing to a discerning clientele. Despite periods of success, including the Virgil Exner-designed "Forward Look" era, Imperial struggled to maintain its momentum, ultimately ceasing production in 1975. Its legacy remains as a symbol of American automotive ambition and a testament to the pursuit of luxury.