BMW
BMW, Bayerische Motoren Werke, has a storied history rooted in aviation. Initially producing aircraft engines, the company transitioned to motorcycles and, eventually, automobiles in the 1920s. Early models like the Dixi, a rebadged Austin Seven, laid the groundwork. Post-war, BMW faced financial struggles, but the iconic "Neue Klasse" sedans of the 1960s, with their sporty handling and innovative engineering, revitalized the brand.
Throughout its existence, BMW has cultivated a reputation for performance and driver engagement. The "Ultimate Driving Machine" slogan, though marketing, reflects a consistent focus on balanced chassis, powerful engines, and a premium driving experience. While design has evolved, the core values of engineering excellence and sporting character remain central to the BMW identity.