AMC

AMC, or American Motors Corporation, carved a unique niche in the post-war automotive landscape. Born from the merger of Nash and Hudson in 1954, AMC initially offered sensible, if somewhat conservative, vehicles. They later embraced a contrarian spirit, challenging Detroit's dominance.

The Rambler, a fuel-efficient success, helped AMC survive. The 1960s saw experimentation with compacts like the Rambler American and the sporty Javelin and AMX. AMC's innovative spirit, however, often clashed with financial realities. The acquisition of Jeep in 1970 offered a lifeline, but ultimately, AMC struggled to compete. Despite memorable designs and a loyal following, the brand was absorbed by Chrysler in 1987, leaving behind a legacy of quirky innovation and a testament to the challenges of the American automotive industry.